Executive Communication & Influence for Managers
Maven (by Wes Kao)
Apr 2025
Hi, I’m Pazitto.
I lead design teams to build impactful digital products that connect great companies with their customers.
Leading people to build products that matter.
I'm Pedro Pazitto, a design leader based in São Paulo, Brazil, experienced in building and managing multidisciplinary design teams. Currently, I'm the Director of Design at ArcTouch (part of the AKQA Group), where I hold executive and strategic responsibility for a department of 30+ designers — product, UX, motion, 3D, and branding. My focus is on elevating the entire design function: its people, processes, technology, and business impact.
Designing with clarity, intention, and purpose.
I believe great design is a business function, not just a craft. It needs to solve real problems, reduce friction, and deliver meaningful experiences at scale. Throughout my career, I've led teams delivering products for Coca-Cola, HP, Common Sense Media, McCormick, Quizlet, Verizon, and Volvo — always bridging the gap between design quality and strategic business outcomes. Whether leading discovery workshops or coaching a team through a complex project, I bring the same mindset: clarity, intention, and care for people.
From idea to launch, and beyond.
I started my career as an Art Director and, following a UX/UI Product Designer, building products for national and international clients, including Bradesco, Siemens, Vivo, and Serasa Experian. Over time, I grew into design leadership — first as a Design Lead at Garupa Design, and later Product Design Lead at MadeiraMadeira, where I led the launch of the company's first Design System. Today, as Director of Design at ArcTouch, I focus on strategic vision, organizational excellence, AI-driven transformation, and building a design culture that attracts and grows exceptional talent. In person, hybrid, or remote.
My career
Selected experience & collaborations.
Career evolution timeline.
My trajectory comes from craft. I have a background in Graphic Design and Branding, a postgraduate Project Management degree, and multiple specialized trainings in business & leadership.
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2014 — 2015
Art Direction
I started my career as an Art Director and Graphic Designer at a communications agency in southern Brazil, designing brand identities, marketing materials, and digital assets for local and national clients.
2015 — 2018
Product and UI/UI Design
I joined a Design Consultancy Agency as a UX/UI Designer, helping national and international clients — including Bradesco Bank, Siemens, Vivo, and Serasa Experian — and huge agencies — Wunderman Thompson, Hogarth, Futurebrand, Ogilvy, Sapient AG2/Publicis, TracyLocke, and ArcTouch — build prototypes, visual guides, and digital products.
2018 — 2024
Design Leadership
I naturally grew into leadership roles — first as Design Lead and then Director of Design. I led the team who launched first Design System for MadeiramMadeira, Brazil's largest online marketplace specializing in furnitureand home goods, and known as the country's first "retailtech" unicorn. I also mentored the next generation of UX designers as a tutor at EBAC.
2025 — present
Senior Design Leadership
Today, I am the Director of Design at ArcTouch. I hold executive responsibility for a 30+ person multidisciplinary design department, driving AI-driven transformation, design strategy, and organizational excellence across the AKQA Group.
Selected education & certifications.
Executive Communication & Influence for Managers
Maven (by Wes Kao)
UX-PM Level 2 — International Certification
UXalliance
Digital Business Metrics
PM3
Notion Expert Badge
Notion
Public Speaking Training
Magnetic Speaking
Designing Accessible User Experiences
Deque Systems
Evolving Design in Organizations
Aprender Design
Product Management — Full Course
PM3
Project Management — Postgraduate Degree
Senac
Graphic Design — Degree
UFPel